About the company
Syngenta is at the forefront of global agribusiness, focusing on protecting crops and developing seeds for important agricultural crops. Syngenta serves customers in over 100 countries, with a direct presence in 90 of them. Syngenta demonstrates its dedication to innovation by investing approximately $1.3 billion annually in research and development.
The core offering of Syngenta is aimed at empowering farmers with the right products, including seeds, pesticides, and various digital products and services. To achieve their business goals, they engage with farmers in two keyways.
Driving Revenue Growth: Creating positive engagement with farmers, boosts usage of their complete product range through cross-selling and upselling which enhances revenue
Enhancing Brand Loyalty: In an industry where farmers make significant investments in their supplies, and switching costs are high, loyalty matters. When farmers stay with Syngenta, it leads to repeat business and contributes to a stable revenue stream.
The Challenges
Syngenta’s manual handling of reward and loyalty programs revealed critical areas for
improvement, directly impacting farmer retention and sales. These challenges included:
High turnaround time
Delays in issuing rewards impacted customer satisfaction because instant gratification was lacking
Increased effort and cost
Requirement of substantial workforce for tasks like data entry, processing, and verification, leading to inflated operational costs
Scalability constraints
Expanding the manual rewards program without significantly increasing time and cost was difficult
The Solution
Syngenta was focused on enhancing its rewards program and customer engagement strategies to address the above challenges. This is where Qwikcilver by Pinelabs emerged as the ideal partner for Syngenta, because of its holistic solution.
We integrated our APIs to automate Syngenta’s rewards system dramatically reduced manual efforts previously required to manage the rewards program and streamlined the operations.
The rewards program involved:
Gamification:
- Syngenta introduced gamification through an online lucky draw in their app. Farmers scan the code present on the products they purchase to participate in the lucky draw which takes them to the app
- Additionally, a transparent live draw system was introduced to build trust and increase participation. These participants eventually become users, contributing to an increased user base
Intractive feature:
- Farmers scan the products they purchase, to collect points, which they can later redeem on the portal within Syngenta's app, with a massive gift car catalogue to choose from
Solution highlights
| Real-time reward issuance |
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|---|---|
| Real-time insights |
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| Live tracking |
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| Transparent lucky draws |
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Results
These outcomes collectively allowed Syngenta to allocate resources more strategically, like focusing on growth and customer satisfaction instead of administrative tasks. Beyond this, the solutions implemented directly increased sales due to:
Responsiveness and enhanced participation:
The lucky draw campaign saw a 100% increase in participation within a year
Engagement and improved customer loyalty:
15X increase in redemption of gift cards in just one year
Conclusion
In a competitive agricultural industry, deep engagement with pivotal stakeholders is crucial.
Implementing comprehensive engagement programs can achieve these positive outcomes.
Ready to transform your business?
Reach out to Qwikcilver by Pinelabs today and discover how our tailored solutions can optimize your rewards and loyalty program and enhance your overall customer experience.
