About the company
Captain Steel India Limited is a leading producer of high-quality TMT bars in India. Known for products like TMT Bars, TMT Rings, and Rust Guard, they serve the construction manufacturing industry with excellence.
With advanced manufacturing processes and a commitment to stringent quality standards, Captain Steel ensures durable and reliable products. Their dedication to innovation and sustainability makes them a preferred choice among construction professionals, significantly contributing to India’s infrastructure development.
The Challenges
While Captain Steel had an existing channel program for distributors and wholesalers, they lacked a program to reward influencers and end consumers who purchased directly from the brand. They sought a solution to engage consumers and boost sales during lean seasons. The challenges included:
Reward Program
Implementing a reward program for end consumers and influencers.
Consumer Engagement
Finding ways to interact with and excite end consumers and influencers.
Seamless Onboarding
Ensuring a smooth onboarding process, including KYC and validation.
Sales Boost
Increasing sales during lean seasons.
The Solution
Qwikcilver designed the Steel Champion App from scratch in a brief period of 3 months for end consumers and influencers to get rewarded for their purchases. The App solved the problems faced by Captain Steel in the following ways:
Reward Collection
- Consumers and influencers scan a QR code on any steel product to collect points using a coupon code with predefined rules.
Redemption Options
- Accumulated points can be redeemed against an extensive reward catalog.
Engagement Features
- To keep users excited, the app includes a "Spin the Wheel" feature to reward consumers and influencers.
Seamless Onboarding
- Real-time onboarding with PAN and Aadhaar validation, ensuring 194R compliance.
Performance Analytics
- A hierarchy-based live dashboard enables the client to analyze program performance
Results
Captain Steel experienced remarkable growth and enhanced consumer engagement through the implementation of Qwikcilver’s Steel Champion App. The strategic loyalty solution delivered impressive outcomes, including a significant increase in sales, rapid user adoption, and improved reach during lean seasons.
Increased Sales
Sales scaled by 2.5x
User Growth
User base grew from 0 to over 10,000 within 5 months.
Quick Launch
Program launched with a 3-month turnaround time (TAT).
Improved Engagement
Better reach and engagement with target groups.
Seasonal Sales Boost
Successfully scaled sales during lean seasons.
Conclusion
Qwikcilver’s Steel Champion App transformed Captain Steel’s consumer engagement and sales strategy. By implementing an innovative loyalty program, Captain Steel boosted their sales by 2.5x, expanded their user base to over 10,000 in five months, and maintained high engagement even during lean seasons. This partnership demonstrates the effectiveness of targeted loyalty solutions in driving business growth.
Ready to transform your customer engagement and drive sales growth?
Partner with Qwikcilver today to design and implement a loyalty program tailored to your business needs.
