About the company
Nestlé is a large Swiss multinational food and drink processing conglomerate, renowned for its diverse range of products, including baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.
With over 2,000 brands and a presence in 190 countries, Nestlé is the world’s largest food and beverage company, generating more than $90 billion in annual revenue.
The Challenges
Nestlé faced several challenges in their attempt to increase sales of specific SKUs of their chocolate bars (priced at ₹5 & ₹10) during the festive season among wholesalers. The previous program was managed offline, resulting in several issues:
Performance Tracking
Unable to track the performance as it was being managed offline.
Program Control
Lack of control over the program.
Reward Options
Limited reward options available.
Wholesaler Engagement
ack of excitement and engagement among wholesalers.
The Solution
Qwikcilver developed a digital solution to help Nestlé track performance and motivate wholesalers to sell more during the festive season. The program included scratch-based gamification to keep wholesalers engaged and excited.
Engaging Gamification
- Qwikcilver designed a scratch-based gamification program tailored for wholesalers, encouraging participation and excitement.
High-Value Rewards
- Attractive rewards, such as iPhones, refrigerators, and assured monetary incentives, motivated wholesalers to participate actively.
Tailored Program
- The program was designed to suit the persona of the wholesalers, ensuring relevance and engagement.
Efficient Management
- Streamlined Communication: Regular updates and support were provided to wholesalers through call center assistance, ensuring smooth communication and prompt issue resolution.
- Performance Monitoring: Periodic updates and daily MIS reports were shared with Nestlé, enabling effective monitoring and management of the campaign's progress.
Solution Highlights
| Comprehensive Platform | A one-stop solution platform to manage the program end-to-end. |
|---|---|
| Secure Technology | A digitally secure tech solution for tracking and management. |
| High-Quality Deliverables | Ability to provide high-quality deliverables. |
| Diverse Rewards | A wide range of rewards to motivate participation. |
| User-Friendly Experience | n easy and intuitive experience for end users |
| Qwikcilver’s Responsive Support | Quick responsiveness and short turnaround time (TAT) |
Results
Nestlé has partnered with Qwikcilver for over three years, running this successful program year after year.
Increased Participation
Year-on-year participation has increased by over 17%.
High Redemption Rate
More than 45% of total participants have redeemed the offers.
Conclusion
Qwikcilver’s innovative digital solution has significantly enhanced Nestlé’s ability to engage wholesalers and drive sales during the festive season, achieving over 17% year-on-year participation growth and a 45% redemption rate. This successful, multi-year partnership highlights the impact of innovative, gamified loyalty programs.
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